SEMINAR: Saturday 13 June or 27 June 2015, 9am to 6pm

WHERE: Burj al Arab, Dubai




Dr. Alexander Koenig is Founder and Managing Director of First Class & More. As a top management consultant for BCG and McKinsey & Co he has travelled around the globe for more than eight years. During this time he developed many highly successful optimization strategies for loyalty programs of airlines and hotels which have helped him to enjoy luxury travel at affordable prices. He has now been sharing this insider knowledge with his large customer and fan base for many years. As a columnist he writes for various leading German publications such as “manager magazin”, “clever reisen” or “travelbook”. He also regularly publishes books on smart luxury travel. His goal is to create memorable travel experiences at affordable prices.



Dr. Jan Hendrik Kraus is Managing Partner of First Class & More Global. As a top management consultant with McKinsey & Co he has worked across all continents. Until  recently he has been a member of the Group Executive Team of Emirates NBD and has gained broad experience and insights into customer preferences in the Middle East. He is a passionate traveler and has worked continuously  on strategies to optimize travel spend. With First Class & More Global he has taken the opportunity to expand the proven and successful model that Alexander Koenig has developed in Central Europe to bring the benefits to travelers in the Middle East and other selected global destinations.


 “What I really liked about the seminar was the live exercises on my computer and the community of like-minded others.”

“This seminar was a real bargain. I recovered the seminar cost easily with just one business class flight booking.”

Please bring your own notebook (recommended) or ipad since the seminar is based on learning by doing. For further information or booking of the event please send an e-mail to